STATEMENT OF WORK
Gull Design Deal OS
A more profitable and effective way to scale.
A more profitable and effective way to scale.
Four things stood out from our first meeting. They are the cost of running a busy joinery business with a workshop, a design studio, and three or four people holding different pieces of the same job. They are also the four places where a small change saves you the most time.
The job is spread across too many places. HubSpot. Email. Notes on phones. Notepads or paper. What is actually happening on a job only comes together when someone sits down and writes it all out. Usually after the client has already rung asking.
What happens in the workshop stays in the workshop. Your tradesmen know what got done today, what materials came in damaged, what the client changed their mind about on site. But none of that makes it back to you unless they stop and write it down. Most days, this information isn't collected and improved. Which compounds productivity hours per day per staff member.
Too many wrong people get to your calendar. Every minute you spend with a client should be time spent in a qualified discussion. The Sunday afternoon enquirer who thinks a kitchen is ten grand takes the same hour off your day as the architect-led brief in Sunshine Beach. The real cost is not that meeting. The real cost is the qualified client you could not see because you were already booked.
The follow-up never gets written. The quote that needs a nudge after a week. The update to a client mid-build. The pre-site-visit brief. None of these are hard. They just take time you do not have. So most of them never go out and the quote goes cold.
All four come back to the same thing. The job is in too many places, and the truth only shows up when someone stops and assembles it. We are not adding another place. We are letting the job put itself together as the day happens, on the tools you already use.
You saw two systems running on a real Gull job today, plus a third you can add on later. Each one solves one of the four problems on the previous page.
End of the day, your tradesman opens his phone, talks for 30 seconds. By the time you sit down at your laptop, the job is updated. The hours are logged. The damaged boards are flagged. The client's last-minute request is captured. The four hands he needs for Monday's install are noted.
No app to download. No login. No new system to learn. He uses the same phone he's already using, the same way he already does. The information he's been keeping in his head for years finally lands somewhere you can see it.
The same flow works for any staff member who needs to update a job. Anyone in the office. They dictate, HubSpot updates. That is admin time recovered, and it is client requests that no longer slip through. Every missed request is hours of unbilled rework later.
You watched it happen today. That pipeline is built and running.
You saw three enquiries hit at the same time. Dave from Tewantin with a ten thousand dollar kitchen budget. Sarah at Peregian Springs with an architect-led brief and a forty thousand dollar scope. James at Doonan with a two hundred thousand dollar joinery package through an architect.
Three different replies went out. Three different things happened. Dave got a warm, professional reply explaining Gull works at a different price point and pointing him in a direction that better fits his budget. He never reached your calendar. Sarah was routed to Bryanna for a fifteen-minute qualifier call. James landed on your phone with a one-pager on his project, ready for a site visit inside the week.
Your time goes to the right clients. Everyone else gets handled properly, without you having to be in the room. That is the whole point.
A short report lands in your inbox every Monday morning. Where the margins are leaking. Which quotes blew out on hours and why. Which suppliers keep sending damaged stock. Which install crews are quietly racking up defects. Patterns you might feel but cannot quite point to until they are written down for you.
The point is to give you visibility you do not currently have. Better data, distilled into the few decisions a CEO actually has to make. Where to push pricing up. Where to drop a supplier. Where the next ten percent of margin is hiding. The Brain does not run the business for you. It hands you the patterns so you can run it sharper.
It also writes you a one-page brief before you walk into a site visit. Last conversation, decisions made, materials selected, anything in the public record about the build. You walk in already across it instead of catching up in the first ten minutes.
This one needs the first two systems to be running for a while before it can do its best work. It learns from what they capture. The longer it runs, the sharper it gets.
Six weeks. You see something working at the end of each one.
If you take the Company Brain add-on, two extra weeks at the end. The pattern reports go live, the pre-site-visit briefs go live, the Monday morning email starts dropping in. You can also add it later, once the first two systems have been running for a while.
14 days. Full refund if it does not do what's in this document.
For 14 days after the system goes live, if it does not do what this document says it will do, I refund the full build fee. No fine print. No conditions stacked on conditions.
The two systems you saw running today, taken from prototype to fully running on your end over six weeks.
The pattern reports and pre-site-visit briefs. Add it now or add it later, once the first two systems have been running for a while.
The running costs. AI usage is covered. No surprise bills. No watching a meter.
The system stays current. When a better AI comes along, we swap it in. You inherit the upgrade. No upgrade fee.
Up to 2 hours a month of changes. Tweaks, new email templates, new fields, new auto-reply variants.
The technology. Hosting, backups, monitoring, the work that keeps it running. Included.
Direct line to me. Phone, email, or in-person. The benefit of having someone local who can meet face to face. Reply inside 4 hours in business hours. Same-day for anything urgent.
All prices excluding GST, Australian dollars. Retainer billed monthly once the build is complete. After 3 months, either of us can pause or end it with 30 days notice. The system keeps running on your hosting either way. You own the data, the setup, and the configuration.